ABOUT

Establishing her eponymous beauty bar two and a half years ago, influencer Hollie Parkes is now making plans for the rapid development of her brand. Ambitious, driven and compassionate, Hollie strives to revolutionise women's ability to love who they are, beginning with the way that they look. A therapeutic experience for the skin and soul, she has uniquely reimagined the salon space.

Hollie continually updates her treatment menus to be reactive to the ever-evolving trends shaping the beauty industry. Embarking on her beautiful journey, inspired by the revelatory experience she bestows upon clients in her chair, Hollie believes beauty is about each individuals confidence shining through.

Open about her struggles coming to terms with accepting herself, Hollie and her team use their time with clients to offer bespoke, luxury treatments. MIMI obtains results which focus on enhancement rather than disguise. Led by breaking beauty trends, MIMI therapists tailor treatments to achieve breathtaking results. Hollies team empower, enthuse and turn up. Her beauty hub harnesses the power and confidence of self-love, to help anyone and everyone create the best version of themselves!